Field guide · Zurich, Switzerland

Paradeplatz

The square at the centre of Swiss banking.

Paradeplatz is a small tram-junction square in central Zurich and the symbolic heart of Swiss banking. UBS's Bahnhofstrasse 45 building (the original UBS, then merged with Credit Suisse in 2023) and the former Credit Suisse Paradeplatz 8 face each other across the square. The Swiss National Bank, Julius Bär and most private banks sit within ten minutes' walk.

World map showing Paradeplatz, Zurich, Switzerland (47.4°N 8.5°E) within the Europe financial region.Paradeplatz pinned at 47.4°N 8.5°E; arc connects to the Europe regional hub in London.LondonZurich47.4°N 8.5°EEUROPEARITHMOS · LOCATION MAP
Paradeplatz · Zurich, Switzerland47.4°N 8.5°Eregional hub: London

Origin

The square was originally a livestock market ("Heumarkt"), renamed Paradeplatz when the Swiss army began parading there in 1865. Banks built around it as Bahnhofstrasse rose to commercial prominence in the late 19th century.

Who works here

  • UBS Group (the merged UBS / Credit Suisse entity since 2023)
  • Swiss National Bank (Bürkliplatz, just south)
  • Julius Bär, Vontobel, Pictet (Geneva-based but with Zurich offices)
  • Family-office and trust-company professionals

Landmarks

  • UBS Bahnhofstrasse 45
  • Paradeplatz 8 (former Credit Suisse)
  • Confiserie Sprüngli Café
  • Bürkliplatz / Bellevue (lakeside)

Primary exchange

SIX Swiss Exchange· SIX

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