Investing, explained in plain English
Short guides for people who are new to investing. No jargon, no hot tips. Each one explains how a part of the market works, the ways to invest in it, and what can go wrong.
New to investing? Start here
How to invest in…
Pick a theme you are curious about.
How to invest in AI
The companies behind artificial intelligence, the three ways to invest in them, and the risks to understand first.
8 min readReadHow to invest in semiconductors
How the computer-chip industry is organised, the routes for investing in it, and why it moves in cycles.
8 min readReadHow to invest in dividend stocks
How dividends work, what yield really tells you, and how to avoid the common traps when investing for income.
7 min readReadHow to invest in clean energy
The different businesses inside clean energy, how to invest in them, and why this theme has been so volatile.
7 min readReadHow to invest in defence stocks
How defence companies make money, the routes for investing in them, and the particular risks and ethical questions involved.
7 min readReadHow to invest in cybersecurity
What cybersecurity companies sell, the ways to invest in them, and the risks behind the growth story.
6 min readRead
What every guide covers
- 1
How the industry works
Who the companies are and how each one makes money, without the jargon.
- 2
Three ways to invest
Individual shares, a ready-made fund, or your own portfolio, with the trade-offs of each.
- 3
The risks, up front
What can go wrong, given the same space as what can go right.
These guides are general education, not personal advice. Companies and funds are named as examples of a category, not as recommendations. The value of investments can fall as well as rise and you may get back less than you put in. If you are unsure whether an investment is right for you, speak to a qualified financial adviser.
