Origin
Mayfair was built up in the 18th century around Hanover and Berkeley Squares. Hedge funds began moving there in the early 2000s, drawn by quieter offices, proximity to clients in central London, and short walks to the West End.
Who works here
- Hedge funds: Brevan Howard, Marshall Wace, BlueCrest, GLG (now Man AHL)
- Private equity: Apax, Permira, EQT, BC Partners (often Mayfair offices)
- Family offices and single-family wealth managers
- Sovereign wealth funds' London desks
Landmarks
- Berkeley Square ("Hedge Fund Square")
- Hanover Square
- Bond Street
Three indices a local would build
Open the prompt box pre-filled with one of these and turn it into a transparent, rule-based index in under a minute.
- A global macro index: trend-following long-short across equities, rates, FX and commodities.open in builder →
- An index of London-listed private-equity proxies (3i, ICG, Bridgepoint, Petershill).open in builder →
- A long-short factor index: long top-quintile quality, short bottom-quintile quality.open in builder →
