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Beginner8 min readUpdated 8 October 2026

How to invest in AI

The companies behind artificial intelligence, the three ways to invest in them, and the risks to understand first.

General education, not personal advice. Companies and funds are named as examples, not recommendations. Investments can fall as well as rise.

The short answer

You can invest in AI in three ways: buy shares in individual companies, buy a fund that holds many of them, or build your own portfolio of AI companies. AI is not one industry. It is a chain that runs from chip makers to cloud platforms to software. Understanding the chain helps you see what you are really buying and how concentrated it is.

  • AI is a supply chain: chips, chip factories, cloud platforms, data-centre equipment and software.
  • A few very large companies appear in almost every AI fund, and in broad funds you may already own.
  • High expectations are already reflected in many AI share prices, which raises the cost of being wrong.
  • Spreading across several parts of the chain reduces reliance on any single company.
Part 1

AI is a chain of industries, not one stock

When people talk about investing in AI they often mean one or two famous chip companies. In reality the money flows through a chain. Someone designs the chips, someone manufactures them, cloud companies buy them by the hundred thousand, other firms build and power the data centres, and software companies turn it all into products people pay for.

Each link earns money in a different way and carries different risks. Chip sales can swing sharply from year to year. Cloud platforms earn steadier income but spend enormous sums up front. Software companies depend on customers actually paying for AI features.

Part 2

Check what you already own

The largest AI-related companies are also among the largest companies in the world. If you hold a global or US tracker fund, a meaningful share of it is already in them.

Before adding an AI investment, look at the top ten holdings of the funds you own. You may be more exposed to AI than you think, and adding more makes your investments less spread out, not more.

Part 3

Decide how concentrated you want to be

A portfolio of three chip companies and a portfolio of twenty companies across the whole chain are both AI investments, but they behave very differently. The first moves almost entirely with chip demand. The second is steadier and less dependent on any one result.

Setting a maximum for any single company, for example 8% or 10%, is a simple way to stop one name dominating.

Part 4

Think in years, not weeks

AI shares have moved a long way in both directions over short periods. Anyone investing in a single theme needs to be able to sit through large falls without being forced to sell.

Investing a fixed amount regularly, rather than everything at once, is a common way to avoid putting all your money in at a high point.

Part 5

Who does what in AI

  • Chip designers

    Design the processors that AI systems are trained and run on.

    For example: Nvidia, AMD, Broadcom

  • Chip manufacturing

    Make the chips, and the machines used to make them.

    For example: TSMC, ASML, Applied Materials

  • Cloud platforms

    Run huge data centres, rent out computing power and build their own AI models.

    For example: Microsoft, Alphabet (Google), Amazon

  • Data-centre equipment and power

    Supply the networking, cooling and electrical equipment data centres need.

    For example: Arista Networks, Vertiv, Eaton

  • Software and applications

    Sell AI features and tools to businesses and consumers.

    For example: Salesforce, ServiceNow, Palantir

Companies are listed to show what each category means. They are not recommendations, and the list is not complete.

Part 6

Three ways to invest

There is no single right route. Many people combine them, and plenty decide a broad global fund is all they need.

  1. 1

    Buy individual shares

    Pick one or more AI companies and buy their shares through a broker or investing app.

    Good for
    Simple to understand. You own exactly what you chose.
    Watch out for
    If you only hold a few companies, one bad result can do real damage. Picking winners is hard, even for professionals.
  2. 2

    Buy a ready-made fund

    A fund (often an ETF) holds dozens of companies in one purchase. Examples include the Global X Artificial Intelligence & Technology ETF (AIQ) in the US and the WisdomTree Artificial Intelligence UCITS ETF (WTAI) in the UK and Europe.

    Good for
    Instant spread across many companies, with very little effort.
    Watch out for
    You get what the fund provider chose, including companies you may not want. Themed funds usually charge more than broad trackers, so check the yearly fee and the top ten holdings. Which funds you can buy depends on where you live.
  3. 3

    Build your own portfolio

    Choose your own mix of companies and how much of each, then buy them through your broker. This is what Arithmos helps with: describe the mix in a sentence and it builds and tests one for you to consider.

    Good for
    You decide exactly what is in and what is out, and you can see the reason for every company.
    Watch out for
    More to look after than a fund. Buying many separate shares can cost more in dealing fees, and a tested result is a simulation, not a promise.
Part 7

The risks

Read this before investing
  • Concentration. A handful of companies dominate the theme, so problems at one can drag down the whole group.
  • High expectations. Many AI share prices assume years of strong growth. If growth is merely good rather than exceptional, prices can still fall.
  • The spending cycle. Chip and equipment sales depend on large technology companies continuing to spend heavily on data centres. That spending can slow.
  • Private companies. Not every important AI company is listed on a stock market, and private companies cannot be bought through an ordinary broker.
  • Regulation and competition. Rules on AI, export controls on chips and new competitors can all change the picture quickly.
Part 8

Try it yourself

The quickest way to understand a portfolio is to look at one. Here is how to turn this guide into something you can inspect.

  1. 1

    Start from the idea

    The button below opens the builder with this guide's idea already typed in. Change any part of it: the number of companies, the countries, the limit per company.

  2. 2

    Read the reason for every company

    You get a list of companies, how much of each, and a plain-English reason for each pick. If one looks wrong to you, you can ask for it to be changed.

  3. 3

    Look at the bad years, not just the good ones

    The portfolio is replayed against real past prices. Check the biggest fall along the way, and ask yourself whether you could have sat through it.

  4. 4

    Decide for yourself

    If you want to act on it, you buy the shares yourself through your own broker. Arithmos never holds your money or places trades.

The idea

“Companies across the AI supply chain: chip designers, chip factories, cloud platforms, data-centre equipment and AI software. US-listed, 20 companies, no single one over 8%.”

Browsing portfolios other people have published is free. See pricing for what building your own includes. A tested result is a simulation using past prices. It is not a forecast and not a recommendation.

Part 9

Common questions

What is the easiest way to invest in AI?

The lowest-effort route is a fund that holds many AI-related companies, bought through a broker or investing app. A broad global or US tracker fund also gives you meaningful exposure, because the largest AI companies are among its biggest holdings.

Can I invest in AI with a small amount of money?

Yes. Many brokers let you buy fractions of a share or small amounts of a fund, so you do not need the full price of an expensive share.

Is it too late to invest in AI?

Nobody can know. Prices already reflect high expectations, which means future returns depend on companies doing even better than investors currently assume. That uncertainty is a reason to spread your money and to avoid investing more than you could bear to see fall sharply.

Which AI stocks should I buy?

Arithmos does not give personal recommendations. This guide explains how the industry is structured so you can judge for yourself, or with a qualified adviser, what suits your situation.

This guide is general education and does not take your personal circumstances into account. It is not investment, tax or legal advice, and it is not a recommendation to buy or sell anything. Companies and funds are named as examples of a category. The value of investments can fall as well as rise and you may get back less than you put in. Past performance, real or simulated, is not a reliable guide to the future. Arithmos is a research tool, not a regulated broker or financial adviser. See our risk disclaimer.

A research tool, not investment advice. Past performance doesn't guarantee future results. Learn more